PROTECT WHAT MATTERS MOST
"Affordable Term Life Insurance Made Simple"
Small Call to Action Headline
Protect your family's future with affordable term life insurance
Life is full of surprises — but with the right coverage, you can be ready for anything. Our flexible term life insurance plans make it easy to secure your loved ones’ financial security, giving you peace of mind today and tomorrow.
Trust & Reliability
Your loved ones deserve security — and you deserve peace of mind.
Term life insurance is a simple, cost-effective way to protect your family’s financial future. With easy online quotes and clear coverage options, getting covered has never been easier.
🔑 Why People Go Without Life Insurance
Here are the top reasons people give for not having it:
They think it's too expensive
Many overestimate the cost by 3x or more.
They’re unsure how much they need or what type to buy
Confusion and lack of trusted advice can cause people to delay.
They haven’t gotten around to it
Life gets busy, and buying life insurance often falls to the bottom of the to-do list.
They rely solely on work coverage
But group policies often don’t cover enough and usually don’t stay with you when you change jobs.
They think they’re too young to need it
Many younger people believe they don’t need it yet, though buying early locks in lower rates.
WHY CHOOSE US
Since 1977, Primerica has empowered millions of middle‑income families through personalized financial education and affordable term life insurance. Today, as the #2 issuer of term life protection in North America, Primerica delivers simple, robust coverage with fast claims service—backed by an A+ financial strength rating. Our licensed representatives guide you every step of the way, using a “Buy Term and Invest the Difference” strategy tailored just for you.
47+
Years of Expertise
A+
BBB Rating
86K
Policies Issued per quarter
40%
American's w/o life insurance
Our Testimonial
About Rosa
"Having Rosa handle our life insurance was not only a great decision but also a pleasant experience. She took the time to not only learn about our want's, but also used her extensive industry knowledge to answer all of our questions. If you're in the need for life insurance (and we believe that every adult should have it)...Rosa is your girl"
– Martin & Carrie Esqueda
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